Marketing Your Home in the Greater Lansing Area Requires a Creative REALTOR

Marketing Your home in the Greater Lansing, Michigan area requires a creative REALTOR with connections on numerous portals, websites, and search engines. Twitter, Facebook, and LinkedIn only scratch the surface. Hope you enjoy!

“Expect the Best” Mike

Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com
Website for Clients: MikeBowler.com
Search Listings

iPhone Technology Will Change Real Estate Marketing Forever in the Greater Lansing Area

Buying or selling a home in today’s greater Lansing, Michigan real estate market can be complicated without having the proper expertise and guidance throughout the process. Technology is changing rapidly for marketing homes with syndication, iPhone technology, text messaging, and other consumer centric tools that are bringing more information, quicker, to home buyers. Here's 2 iPhone apps that play a big role in home finding, financing and other on the spot answers for the agent, home buyer and seller. Enjoy your tour.

Trulia just released an updated version of the Trulia iPhone App and a brand new mobile web site accessible on every mobile phone! Now it’s even easier to find homes for sale and other real estate info on the go.



View real estate information on every home around you — as you move — using the Zillow iPhone App. It's free! Walk or drive through a neighborhood and see Zestimate® home values, homes for sale, recently sold homes, Make Me Move® homes and more.



Internet marketing with websites, Blogs, and social networking is a paradigm shift that requires re-tooling marketing strategies of real estate companies and agents. I am prepared to employ the latest techniques and services for your benefit, just like you've grown to expect from a professional. Real estate transactions are complex, involve large assets and demand competent representation. Now, in today's market it requires an Internet marketing specialist to get you proper exposure on your home and help you get happily moved.

"Expect the Best" Mike

Tips. Hints, & Thoughts to Prepare Your Home for Sale in the Greater Lansing Real Estate Market

Homes that I pre-visit for marketing in the Greater Lansing real estate market sometimes need minor repairs and decorating prior to final photos and virtual tours being created.

This proves to be a big advantage by preparing early and having things you can do to prepare a house for sale? Here are tips, hints, thoughts and ideas for sprucing up, cleaning out, decorating, staging, creating a great first impression and making a house appealing to buyers.



I am prepared to employ the latest techniques and services for your benefit, just like you've grown to expect from a professional. Real estate transactions are complex, involve large assets and demand competent representation. Marketing properties, home selection and financing are just a few of the skills today's consumer looks for when they select a real estate professional. I am prepared to offer my clients the knowledge and expertise to counsel them in relocating, buying, investing or selling the family home.

In today's market, you need someone who knows what they're doing and will work hard to get the job done. My knowledge of the real estate market, negotiating skills, and ability to listen to clients' needs and desires keep me ahead of my competition.

"Expect the Best" Mike

Selling a Home in the Greater Lansing Michigan Area Requires a Well Explained Marketing Plan

A Real Estate Professional in the greater Lansing real estate market must meet the needs and expectations of the Connected Consumer. The rules of business are changing in our industry, with nearly 90% of all buyers searching the Internet prior to contacting an agent. It is imperative that practitioners of our industry become savvy on what is available to them for marketing real estate.

Buying or selling a house in the greater Lansing area is much more convenient with search engines like Google, Yahoo, MSN, and the dozens of other smaller ones available. Technology has revolutionized the way buyers, sellers, real estate agents and most ancillary type real estate businesses operate in today’s world of buying and selling.

Syndication is becoming one of the fastest growing listing advertising mediums on the Internet today. Giving your home maximum exposure just makes sense and Point2Agent has the largest syndication network in the real estate industry, with new partners being added frequently.
Here's a sample of how a property is promoted by myself on Point2Agent.

Linking to demographics for Delta Township or Delhi Township are two examples of individual sites REALTORS have available as a service to today e-consumer, provided they understand technology, websites, Blogging, search engine optimization and all the other areas of real estate Internet marketing that is a must in today’s changing market. Searching all inventory available in the greater Lansing area needs to be at the stroke of one link, in order to give the best service available.

Many programs are available today for agents to market properties in specific locations, styles or targeting specific buyers. Postlets is one of my favorite when it comes to promoting a featured home or several. Agents also have the opportunity to use a company called SawItOnLine which produces a Gallery of Homes and than sends them out to many portals and sites with what we call syndication of listings.

Real estate markeking is not for those who dabble or are not keeping up with the changes, Sellers and buyers need someone who knows what they’re doing and will work hard to get the job done. Make sure for your financial welfare, that the real estate agents you interview prior to selling your home have knowledge of the real estate market, negotiating skills, and ability to listen to your needs and desires. A well explained marketing plan that includes Internet technology is a must by any Realtor.

"Expect the Best" Mike

Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com
Website for Clients: MikeBowler.com
Search Listings