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"Expect the Best" Mike

Saturday, April 25, 2009

Why Internet Marketing of Your Real Estate is Important to Greater Lansing Home Sellers


The days are gone of just putting a sign in the yard and selling your house. With over 85% of all home-buyers shopping the Internet prior to contacting a Realtor, it is imperative that your Real estate agent provide syndication from their website to offer better search engine exposure.

Point2Agent is A powerful, professional, and customized online presence to grab the attention of potential buyers. Everyone knows having a website online is very important. Making sure your website is sticky and packs a punch is even more valuable to being successful online. That's why sellers should make sure that real estate agents are providing the widest amount of Internet marketing exposure available in today's market.

My Point2 Agent website provides the seller with a powerful suite of website tools that allow me to have the customized, professional online presence I need and to properly market a home for sale in a competitive market.

With the highest number of syndication partners available and more being included all the time, Point2Agent also provides me with a competitive edge above other real estate professionals. Syndication gives me an advantage that is clear to sellers.

In addition to Point2Agent I like SawItOnLine and Postlets, These programs allow sellers and buyers to obtain updated information on properties, new liistings and many pictures. Syndication out to additional sites by all three of these programs also allows for my listings to be advertised across multiple popular home search sites with just a click of the mouse.

Real estate agents today need to be Internet savvy with the best tools to properly market a sellers home. a few snap shots of the house is not sufficient when most major portals accept up to 30 pictures, plus a virtual tour of the home. The key for getting your home the most exposure in today's market is to ask the right questions and have your Realtor demonstrate an Internet marketing plan on where your house will be promoted.

"Expect the Best" Mike

Monday, April 13, 2009

Lansing Home Buyers - Tax Credit Message

There are many reasons to buy a home the greater Lansing real estate market, however this 30 sec. ad says it all. After you have an opportunity to view it, feel free to visit MikeBowler.com



Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com
Website for Clients: MikeBowler.com
Search Listings

Friday, April 10, 2009

New Coldwell Banker Ad Campaign Called: Home. It seems a simple enough concept.

Coldwel Banker just came out with a new ad campaign on Homes. Here's some script and a video of one of the ads. I think this is very personal, strikes the emotions, and shows we care.



It’s where we hang our hat. It’s where our heart is. There’s no place like it. But home is more than that, because there’s nothing in our lives quite like it. On the day we’re born, it’s home where our parents take us. Home is where we have birthday parties and sleepovers. On the first day of school, we cried because we didn’t want to leave home. But, at the end of the day, we learned that home wasn’t going anywhere. When we got older, home didn’t begrudge us leaving for College. And when we grew up and got married with a family of our own, home always welcomed us back. Home is the foundation of our lives. And while it can come in many colors, shapes and sizes, home is always bigger than the house it’s surrounded by. For 103 years, our agents have helped people find the houses they’ll call home. And now, more than ever, it’s important we never stop moving.

“Expect the Best”
Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com
Website for Clients: MikeBowler.com
Search Listings

Thursday, April 9, 2009

First Time Homebuyers in Lansing, Michigan - Update from NAR



Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com
Website for Clients: MikeBowler.com
Search Listings

Monday, April 6, 2009

Greater Lansing Area Real Estate - Ask Questions Prior to Selling or Buying


Lansing Michigan real estate buyers in today's home market want to have access to houses for sale, with plenty of information and lots of pictures.

It amazes me to no end that you can still visit real estate websites to find no pictures or very few. Even Realtor Boards and MLS Services sometimes limit the number of photos to 8 or 10. A large percentage of the houses have more rooms than that, let alone community photos that could be included, landscape, amenities of the neighborhood, schools, and parks.

The real estate professional must meet the needs and expectations of the Connected Consumer. The rules of business are changing, especially in the real estate industry. Consumers need to start asking more questions and expecting more results from the Realtor, when it comes to marketing their home. With Syndicated websites, major portals, search engine marketing, and social networking sites that drive more traffic to the listing, their is no excuse for apathy in our industry any longer. All real estate agents have had a great opportunity over the past few years, in a slower market, to get re-educated and trained in Internet Marketing for real estate, but few have been willing to pay the price or devote the time necessary to become Internet savvy. That's not all that bad, for they will be left in the dust, when the market turns.

Real estate agents today need to be Internet savvy with the best tools to market a sellers home.

A few snap shots of the house is not sufficient when most major portals accept up to 30 pictures, plus a virtual tour of the home. The key for anyone selling a home in today's market is to ask the right questions and have your Realtor demonstrate an Internet marketing plan on where your house will be promoted.

The e-PRO Certification Program will establish a baseline of online competence, and it will also introduce its students and graduates to the best aspects of Online Community...the Internet is about the power of people connecting with people. However, this is just a beginning for any agent who is in this business for the long haul. What's your thoughts?

The greater Lansing area real estate Seller's today, need massive exposure to their listed home, to get the most exposure. The days are gone of just putting a sign in the yard and selling your house. With over 85% of all home-buyers shopping the Internet prior to contacting a Realtor, it is imperative that your Real estate agent provide syndication from their website to offer better search engine exposure.

Each agent should be able to explain their Internet marketing plan prior to being hired to sell your home.

Website Syndication, Photo sharing, vitual tours, Blogging, Social networking for business, Search engine marketing, and optimization, are only a few of the many complex, yet simple systems that will get your house the best exposure in today's market. Real estate transactions are complex, involve large assets and demand competent representation. Marketing properties, home selection and financing are just a few of the skills today's consumer looks for when they select a real estate professional. Make sure your Realtor is prepared to offer you the knowledge and expertise to counsel you in relocating, buying, investing or selling the family home, using the most up to date technology and Internet tools.

Your Realtor should be prepared to employ the latest techniques and services for your benefit, just like you've grown to expect from a professional.

"Expect the Best" Mike

Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
email: Mike@MikeBowler.com
Website for Clients: MikeBowler.com
Search Listings