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"Expect the Best" Mike

Monday, April 6, 2009

Greater Lansing Area Real Estate - Ask Questions Prior to Selling or Buying

Lansing Michigan real estate buyers in today's home market want to have access to houses for sale, with plenty of information and lots of pictures.

It amazes me to no end that you can still visit real estate websites to find no pictures or very few. Even Realtor Boards and MLS Services sometimes limit the number of photos to 8 or 10. A large percentage of the houses have more rooms than that, let alone community photos that could be included, landscape, amenities of the neighborhood, schools, and parks.

The real estate professional must meet the needs and expectations of the Connected Consumer. The rules of business are changing, especially in the real estate industry. Consumers need to start asking more questions and expecting more results from the Realtor, when it comes to marketing their home. With Syndicated websites, major portals, search engine marketing, and social networking sites that drive more traffic to the listing, their is no excuse for apathy in our industry any longer. All real estate agents have had a great opportunity over the past few years, in a slower market, to get re-educated and trained in Internet Marketing for real estate, but few have been willing to pay the price or devote the time necessary to become Internet savvy. That's not all that bad, for they will be left in the dust, when the market turns.

Real estate agents today need to be Internet savvy with the best tools to market a sellers home.

A few snap shots of the house is not sufficient when most major portals accept up to 30 pictures, plus a virtual tour of the home. The key for anyone selling a home in today's market is to ask the right questions and have your Realtor demonstrate an Internet marketing plan on where your house will be promoted.

The e-PRO Certification Program will establish a baseline of online competence, and it will also introduce its students and graduates to the best aspects of Online Community...the Internet is about the power of people connecting with people. However, this is just a beginning for any agent who is in this business for the long haul. What's your thoughts?

The greater Lansing area real estate Seller's today, need massive exposure to their listed home, to get the most exposure. The days are gone of just putting a sign in the yard and selling your house. With over 85% of all home-buyers shopping the Internet prior to contacting a Realtor, it is imperative that your Real estate agent provide syndication from their website to offer better search engine exposure.

Each agent should be able to explain their Internet marketing plan prior to being hired to sell your home.

Website Syndication, Photo sharing, vitual tours, Blogging, Social networking for business, Search engine marketing, and optimization, are only a few of the many complex, yet simple systems that will get your house the best exposure in today's market. Real estate transactions are complex, involve large assets and demand competent representation. Marketing properties, home selection and financing are just a few of the skills today's consumer looks for when they select a real estate professional. Make sure your Realtor is prepared to offer you the knowledge and expertise to counsel you in relocating, buying, investing or selling the family home, using the most up to date technology and Internet tools.

Your Realtor should be prepared to employ the latest techniques and services for your benefit, just like you've grown to expect from a professional.

"Expect the Best" Mike

Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
Website for Clients:
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