Wednesday, June 3, 2009
Selling a Home in the Greater Lansing Michigan Area Requires a Well Explained Marketing Plan
A Real Estate Professional in the greater Lansing real estate market must meet the needs and expectations of the Connected Consumer. The rules of business are changing in our industry, with nearly 90% of all buyers searching the Internet prior to contacting an agent. It is imperative that practitioners of our industry become savvy on what is available to them for marketing real estate.
Buying or selling a house in the greater Lansing area is much more convenient with search engines like Google, Yahoo, MSN, and the dozens of other smaller ones available. Technology has revolutionized the way buyers, sellers, real estate agents and most ancillary type real estate businesses operate in today’s world of buying and selling.
Syndication is becoming one of the fastest growing listing advertising mediums on the Internet today. Giving your home maximum exposure just makes sense and Point2Agent has the largest syndication network in the real estate industry, with new partners being added frequently.
Here's a sample of how a property is promoted by myself on Point2Agent.
Linking to demographics for Delta Township or Delhi Township are two examples of individual sites REALTORS have available as a service to today e-consumer, provided they understand technology, websites, Blogging, search engine optimization and all the other areas of real estate Internet marketing that is a must in today’s changing market. Searching all inventory available in the greater Lansing area needs to be at the stroke of one link, in order to give the best service available.
Many programs are available today for agents to market properties in specific locations, styles or targeting specific buyers. Postlets is one of my favorite when it comes to promoting a featured home or several. Agents also have the opportunity to use a company called SawItOnLine which produces a Gallery of Homes and than sends them out to many portals and sites with what we call syndication of listings.
Real estate markeking is not for those who dabble or are not keeping up with the changes, Sellers and buyers need someone who knows what they’re doing and will work hard to get the job done. Make sure for your financial welfare, that the real estate agents you interview prior to selling your home have knowledge of the real estate market, negotiating skills, and ability to listen to your needs and desires. A well explained marketing plan that includes Internet technology is a must by any Realtor.
"Expect the Best" Mike
Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S. Creyts Road, Lansing, MI 48917
Phone: 517-492-3400 Fax: 888-832-6203
Website for Clients: MikeBowler.com